I’m a strategic designer
AND THEN SOME
Clients have said I care as much about their brands as they do. And that means a lot to them. In fact, it’s a pretty good definition of partnership.
KATHERINE LAMM
Designer | Creative Lead
I am a graphic designer with a broad range of client and project experience.
During my career I have been privileged to work at some of the most respected advertising agencies and design firms in Minneapolis and San Francisco, as well as directly with some inspiring brands.
With every project I seek to create meaningful, distinctive solutions that get noticed. I’m a good collaborator, so I believe everyone has creative ideas and that the best results come from a joint effort and curious mind.
Each project begins by listening, gathering insights and knowledge in order to create distinctive, ownable solutions. When your project requires a broader team, I tap into my network of creative, strategic, development and production talent — and manage everything seamlessly.
When not designing, I enjoy being outdoors — gardening, paddling, hiking and just puttering. I have two sons and live in the Driftless area of SW Wisconsin with my husband Clark, and Mona, the best Boston Terrier ever.
I hold a BFA with High Distinction from California College of the Arts. My work has been recognized by leading design organizations and magazines, including Uppercase, Graphis, and Communication Arts.
See a detailed resume and recommendations on linkedin.
Brand identity. Branded communications. And the TLC you’ll only get from a passionate, independent creative shop.
BRAND STRATEGY
Competitive reviews
Brand positioning
Key messaging
Brand narratives and manifestos
Creative-team mentoring
BRAND IDENTITY
Naming
Logo and identity systems
Identity expansion/refresh
Photo library creation
Brand style guides
BRAND CREATIVE
Corporate + consumer collateral
Video development + art direction
Website design + writing
B2B + B2C campaign development
Presentations
What our clients say
“The agency I initially wanted to work with on the Trella rebrand turned me down, but the head of that agency recommended I talk with Shop Class Creative.
Not only did I instantly see why he recommended Shop Class, but I quickly formed a relationship working with them. They carried us through the rebrand and continue to be a valued partner in our creative and messaging.”
— Jessica Levine Chew
Head of Marketing, Trella Health
“It’s rare to find partners who can keep up with the pace and high standards we set here at The Waters. Shop Class Creative is our go-to source for brand development and implementation, from design hierarchy and voice to personas, collateral, photography, video and digital. I consider Katherine and Alison part of our team; smart, talented, easy to work with and responsive. They care about the brand, and thanks to their dedication, we went from limited materials to having unified brand assets in less than four months, critical for our exponential growth. I have known this team for years and am delighted to recommend them.”
— Mary Pat Ladner
Former VP Marketing & Communications, CMO The Waters