CASE STUDY
Go Next
Group Travel
In the travel industry, the destination is hero, closely followed by boat-loads of booking details. This identity works double duty, providing unique differentiation for Go Next and its myriad excursions, plus smart guidelines to help travelers navigate the must-knows.
Visual Brand Identity
Pandemic-Era Sales Messaging
Collateral System
Website Re-Skin
Style Guide
CASE STUDY
A New Market
Who knew that in many rural communities, banks are the go-to for group travel? To help Go Next break into this affinity market, we developed a campaign that featured the delivery of home-baked pies, among other sweet messaging.
Campaign Concepts
Direct Mail
Email Blast
Digital Flip book
Video Script
